meet the team.

Matt Smith
Co-Founder

Lydia Challis
Head of People

Stephanie Oakey
Account Director

Harriet Kendall
Global Client Director

Hollie Ludlam
Account Director

Molly Harrison
Senior Experiences Manager

Paul Lake
Creative Experience Designer

Hayley Green
Account Director

Abigail Smith
Project Manager

Emma-Louise Dotson
Commercial Director

Sarah Howman
Operations Director

Kirsty Good
Account Director

Jerome Fry
New Business Lead
what it’s like to work with us.
We immerse ourselves in your business to collaborate as one team, fuelling the success of your organisation together. Our approach goes beyond a client-agency relationship; we forge a partnership to understand your values, passions and vision, and help you to drive towards your goals in the best possible way.





- We embrace our nomadic spirit.
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We are willing and ready to experience your world first-hand in order to get to the heart of your business problems.
- We don't take chances.
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Everything we do is underpinned by strategy. We dive deep beneath the surface of your brand to gather unique insights and uncover key USPs that inform every decision we make – so we can make your brand stand out from the crowd.
- We're by your side.
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Soul søsters look out for each other. Which is why come rain or shine, we’ll always be on hand to give you the support you need, whenever you need it.
- We're team players.
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We have a vast network of incredibly influential contacts throughout the world of travel. As partners, we’ll leverage this far-reaching influence to help drive your success.
- We love what we do.
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We’re an agency of diverse talents and subject specialists, but we’re all unified by our insatiable appetite for exploration – this feeds our passion and relentless commitment to what we do.