meet your soul søster. søster is a experience management company headquartered in London. We create global events that harness the transformative power of authentic storytelling through immersive experiences. As sister agency to Black Tomato, we have over 20 years of experience crafting luxury group travel for the world’s biggest businesses.

meet the team.

Alex James
Managing Director

Matt Smith
Co-Founder

Jemma Uglow
Business Development Director

Carolyn Addison
Head of Product

Alex Chan
Lead Designer

Tom Hall
Cinematic Video Editor

Lydia Challis
Head of People

Stephanie Oakey
Project Director

Harriet Kendall
Client Engagement Director

Hollie Ludlum
Head of Experiences – Operations

Molly Harrison
Senior Experiences Manager

Paul Lake
Creative Experience Director

Hayley Green
Account Director

Abigail Smith
Project Manager

Siobhan Breakingbury
Senior Experiences Executive

Emma-Louise Dotson
Financial Controller

Sarah Howman
Operations Director

Kirsty Good
Account Director

the company we keep.

what it’s like to work with us.

We immerse ourselves in your business to collaborate as one team, fuelling the success of your organisation together. Our approach goes beyond a client-agency relationship; we forge a partnership to understand your values, passions and vision, and help you to drive towards your goals in the best possible way.

We embrace our nomadic spirit.

We are willing and ready to experience your world first-hand in order to get to the heart of your business problems.

We don't take chances.

Everything we do is underpinned by strategy. We dive deep beneath the surface of your brand to gather unique insights and uncover key USPs that inform every decision we make – so we can make your brand stand out from the crowd.

We're by your side.

Soul søsters look out for each other. Which is why come rain or shine, we’ll always be on hand to give you the support you need, whenever you need it.

We're team players.

We have a vast network of incredibly influential contacts throughout the world of travel. As partners, we’ll leverage this far-reaching influence to help drive your success.

We love what we do.

We’re an agency of diverse talents and subject specialists, but we’re all unified by our insatiable appetite for exploration – this feeds our passion and relentless commitment to what we do.