airbnb: an iconic global competition.

Airbnb tasked us with managing the global campaign strategy for their Icons series, featuring extraordinary experiences hosted by the biggest names in music, film, television, art and sports. Our role encompassed criteria creation, workshops, training, entry moderation, and providing legal support. As the round-the-clock judging panel, we selected lucky winners for exclusive stays in the make-believe house from Pixar’s Up, a night in the Ferrari Museum, and more imaginative experiences around the world. We’re currently working on multiple campaigns as part of the Airbnb Icons projects throughout the year.