BMW: Creating BMW’s biggest ever conference, in Cape Town.

We delivered the BMW Group UK and Ireland Retailer Convention 2023 in Cape Town, the brand’s largest international conference spanning a 6-day program. The aim was to deliver strategic messaging while motivating the 392 members of the retailer network with unforgettable experiences. The immersive program included stays at top-tier hotels, incredible buyouts and exclusive access to stunning locations such as a privatised vineyard, and inspiring talks by leading speakers, such as Nelson Mandela’s private secretary.