coors light: a refreshingly chilled adventure in denver.

We crafted a unique adventure to embody Coors Light’s revitalising spirit. Influencers enjoyed a once in a lifetime experience that allowed them to delve into the explorer mind-set. The fully immersive and bespoke trip took place across Denver and Dunton Hot Springs, where the handpicked influencers enjoyed private tours, dog sledding, ice climbing, and heli-skiing. Each detail, from beer chilling in the snow to branded experiences, highlighted Coors Light’s brand ethos. Influencer content from the trip set the stage for an engaging consumer campaign, and the trip was then replicated for a group of winning consumers.