Elizabeth Arden: hydraplay launch.

We created a one-of-a-kind, brand-led escape at Lakes by Yoo, an 850-acre sustainable retreat in the Cotswolds, transforming the estate into an immersive HydraPlay playground. Guests checked into the secluded Birdhide before heading to the private pontoon, reimagined as the Arden Aqua Club, for kayaking and paddleboarding, followed by a three-step Hydra Spa ritual of sauna, cold plunge and hot tub, with HydraPlay seamlessly integrated throughout – from the cleanser used as a clay mask to SPF40 and body lotion applied between activities. Every detail was designed to inspire organic content, from branded robes, spa bags and sauna hats to deck chairs and a custom Elizabeth Arden boat. As the sun set, guests gathered for a private summer dinner at The Reserve, complete with an Elizabeth Arden New York cheesecake, before retreating to their lakeside apartments. The following morning, one final lakeside dip brought the experience to a refreshing close, leaving guests hydrated, inspired and ready to share their HydraPlay summer.