oykos: an idyllic island escape 

Oykos enlisted us to manage a promotional activation offering a luxury “Island Escape” with Peter Andre. The campaign’s aim was to boost brand engagement. Our scope involved sourcing and branding a villa, crafting an Island Escape brochure, coordinating travel, and designing a custom experience with Peter Andre. This included a brand-themed menu and a fully personalised prize experience. The campaign surpassed all expectations, garnering 34,000+ entries, a 34% increase in sales, 106K+ website visitors, and 3.8M+ video views, making it one of Danone’s most successful promotions.