route: exploring a route less travelled in italy to drive app downloads.
We orchestrated a groundbreaking multi-city content trip for Route, aiming to amplify the brand’s social media presence and storytelling. A dynamic Italian itinerary showcased standout experiences across Sicily, the Amalfi Coast, and Tuscany. Highlights included luxury beach picnics, private lemon grove dinners, classic car drives, Vespa tours, truffle hunting, and a surprise fireworks display. The trip generated 135 million social media impressions, boosted Route’s social media traffic by 500%, and resulted in 4,365 app downloads.
“søster thought through every phase of this trip, from flight and accommodation logistics to recommending exceptional experiences, with on the ground logistics mapped out and executed without a hitch. We are excited to move forward with our next trip with søster!” – Experiential Marketing Director
E.ON
Fresh air getaways competition | UK
We crafted E.ON’s campaign to show their commitment to clean air by offering 30 exclusive ‘Fresh Air Getaways’.
Experian
Good Morning Vietnam | Vietnam
Exploring all that Southern and Central Vietnam has to offer, a perfect balance of culture, adrenaline, cuisine and relaxation.
Ready to take your audience
on a transformative journey?