wildmoor: disrupting an antiquated category with a wild escape.

To launch WILDMOOR, a new luxury whisky range by William Grant & Sons, we created a three-day wild escape in the Scottish Highlands, showcasing the rugged landscapes that inspired WILDMOOR’s category-defining blends. A selection of journalists and influencers enjoyed Loch Ness rib rides, a challenging hike with adventurist and WILDMOOR brand ambassador Aldo Kane, and a luxury camping experience with bespoke cocktails and tastings at every opportunity. The highlight was an almost impossible-to-pull-off private dinner in a glass Orangery surrounded by nothing but the elements. The trip juxtaposed traditional whisky experiences with money-can’t-buy moments, as well as activities that were both physically and mentally challenging.