We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Curating a Taste of La Dolce Vita
Members of our Experiences team recently attended a site visit ahead of a group influencer trip that we are curating for a client of ours, taking out some top content creators to experience authentic Italian culture and hospitality.
Traversing several of Italy’s most iconic destinations, Harriet and Chantalle cherry-picked local experiences that would provide an authentic taste of what each Italian destination has to offer, as well as being fun, memorable, and of course, highly photogenic!
Three exciting locations to punctuate different moods throughout the trip included the Amalfi Coast, Sicily and Tuscany. Banquet-style dinners, truffle hunting, wine tasting, chef experiences, farm visits, leather making, visits to archaeological sites, Vespa trips and cruises along the sparkling waters were all worked into a final 12-day immersion, providing a taste of the quintessential dolce vita.
The lucky group will be heading out early this summer and we can’t wait to see their faces when they get to experience first-hand the picturesque landscapes, mouth-watering gastronomy and gorgeous hotels we’ve got in store for them.
We asked Harriet and Chantalle what the key to a successful creative client trip of this type is, and here’s what they had to say:
Harriet: To me it’s about having the perfect balance between structured experiences suited to the group, creatively hitting the target themes for the client, whilst also giving guests the opportunity to make the most of these iconic and beautiful locations, with plenty of down time for them to really take in their surroundings at their own pace.
Chantalle: Less is sometimes more! With the amount of travel between these exciting destinations, it is so important to ensure guests get a chance to experience the locations through their own eyes.
We’ll see this group of influencers and creators on the road across Italy in June – watch this space for some picture-perfect content that will undoubtedly come our way.