create showstopping incentives, conferences, product launches and events in london with your local dmc
our services.
- conferences
- incentives
- events
- product launches
- business meetings
- experience creation and curation
- prizes and promotions
- communications
- Web development
- event photography & videography
søster is a London-based destination management consultancy made up of thought leading creative and experiential experts.
We leverage untapped travel insights and local, on-the-ground knowledge to create events and experiences in London that connect, motivate and inspire attendees, whilst enabling businesses to build deeper connections with the people who are most important to them.
why London?
Each year 21 million tourists flock to the UK’s capital, attracted by its rich history, diversity, attractions, shopping and nightlife. The city has something for everyone. It is a global meeting place that’s focused on a greener future whilst offering a melting pot of innovation, heritage and culture.
- accessibility
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With six airports as well as direct rail links to mainland Europe, London is the perfect place to host an event with an audience coming from all over the world.
- sector relevance
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The UK is the world’s highest net exporter of financial services and London, with its convenient time zone and feather-light regulations, vies with New York as the world’s financial capital. The two cities regularly swap places as the number one and number two global financial hubs.
- event infrastructure
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The city has the kind of infrastructure needed to organise an event of any size or scope.
- sustainability
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London is an environmentally friendly city with a comprehensive ‘green’ policy and ambitious targets set by the current Mayor of London.
- location
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London is on a slightly different time zone to most of Europe, providing a little more time for attendees to travel to the event.
meet the team
paul lake
Paul has been designing creative experiences in the capital for over thirty years, ensuring they not only meet but surpass client objectives and expectations. His favourite event was organising a takeover of the Tower of London, transforming it back to the way it would have been in the 13th Century, for a client dinner..
harriet kendall
With 10 years in creative experiences, Harriet is passionate about discovering the hidden treasures of London, whether that be untapped experiences, new restaurants, or unique stays. She’ll always build something remarkable into every itinerary, surprising even those who are regulars to the city.
molly harrison
For the past eight years, Molly has been immersed in the vibrant world of event planning in London, from celebrity parties at One Marylebone to brand launches at the Intercontinental O2. Her passion for creating memorable experiences is matched only by her love for the city’s diverse food scene.
sarah howman
Having delivered over 1000 incentive trips, conferences, dinners and meetings in London over the last 18 years, Sarah has her finger on the pulse of the capital. She frequently showcases the City of London to global audiences. Having worked with government ministers and royalty, she ensures every detail is covered and guarantees a flawless execution each and every time.
kirsty good
For over 13 years, Kirsty has been at the forefront of event planning in London, overseeing a diverse array of gatherings. Her portfolio ranges from large-scale awards ceremonies, full production conferences, and intimate private dinners in central London, to managing sporting hospitality events for Football, Rugby, and Athletics.
alex james
Alex’s role is to ensure the strategic objectives of your London event match with a perfect creative solution. Having first delivered a London project in 1998 Alex knows the synergies between the capital of the UK and business critical outcomes.
jemma uglow
With over a decade of experience working in global events, Jemma is passionate about the transformational impact of bringing people together in a creative and inspiring way. A Londoner born and bred, she loves to share her city secrets and must visit attractions.
“A huge thank you to the whole team for an event to never forget. There was so much hard work, care and passion from everyone involved. The verbatim from our Retailers has been beyond our wildest dreams!”
James Morrison
General Manager, BMW UK
“søster is one of the best agencies I have ever worked with. They thought through every phase of this trip, from the creation of exceptional experiences to the on the ground logistics which were mapped out and executed without a hitch. We as a company would not have successfully executed on this project without their help.”
Oscar-Godwin Osier
Experiential Marketing Manager, Route
the company we keep.
creating experiences that leave a lasting impression in london
Here at søster, we take a bespoke approach to every new brief. Through years of experience and fine-tuning, we’ve developed five pillars that serve as our bedrock when designing any London-based experience. These core principles enable us to bring your brand values to life like never before, whilst inspiring lasting brand loyalty in your attendees.
- transformation through transcendence.
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Your experience needs to harness the wealth of opportunities that London offers to enable attendees to transcend from one state, the one they arrive in, to an infinitely better one, a higher one, through your brand’s values.
- hyper-exclusive.
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In order to build brand loyalty, and to make your attendees feel valued, only the employees who engage most positively with your brand will gain access to these experiences.
- never been done before.
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It’s not easy in London but, whatever we do, it has to be a first of its kind – whether it’s an innovative new take on an old idea or something that’s never been done before, our activations have to be adding something new to the capital and the world.
- highly PR-able.
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If we want the rest of the world to talk about your time in London, we need to blow your attendees away. Every experience is built with one question in mind: “what are the headlines going to say?”
- uniquely brand-centric
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Whether it’s an incentive trip, an event or an immersive experience, your activation needs to be uniquely aligned to your brand values. We’ll ensure your activation in London is ownable, setting experiences that could only be created by your brand.
Johnnie Walker
Symphony in Blue
The inimitable scotch whisky brand hired the søster team to create a ‘Spectacular’ multi-sensory, immersive event in London that transported Johnnie Walker’s top global clients to the centre of a glass of Blue Label.
VisitBritain
#OMGB
To bring its headline #OMGB campaign to life, VisitBritain joined forces with the søster team to design a host of unforgettable experiences across the UK, and London in particular. Garnering 40% overall campaign recall, we created a series of moments in the capital that stopped attendees in their tracks and took their breath away.
Are you ready to take London by storm?
Take the first step by telling us when you’d like to host your event, the number of delegates you’ll be inviting and a rough guide on your budget below.