We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Johnnie Walker: Symphony in Blue
Working alongside leading event teams at Bompas & Parr and Done + Dusted, we were tasked with creating a flawless ancillary experience around the central event, Symphony in Blue.
Symphony in Blue was a one-off Johnnie Walker Blue Label event hosted in London. The concept was centred on a ‘Spectacular’ multi-sensory, immersive event that transported Johnnie Walker’s top global clients to the centre of a glass of Blue Label.
Our team were responsible for all guest communications and visual branding, from the first contact with guests. This included the design and build of two websites, in addition to e-comms to garner registrations and the creation of all branded collateral – from the beautiful Aspinal welcome packs, right through to dressing the tables for meals outside of the main event.
Our art team designed the Symphony in Blue registration website, which was then populated and tracked by our account management team. To drive traffic, we created a series of informative and engaging e-comms that could be translated across different regions. A welcome pack was also delivered to each guest on arrival to their hotel room. Additional branding that we undertook for this project included water bottles, ribbon, bags, menus, hotel key cardholders and the dressing of restaurants where guests ate when they were not attending the show.
The Lasting Impression
The welcome pack delivered to guests was an impressive leave behind, standing out in the minds of attendees. Inside the pack was a carefully curated collection of luxury goods that seamlessly fitted with the over-arching creative direction of the Symphony in Blue event, using a palette of navy and gold. These included a bespoke mini guide to London written and designed by our team, JW embossed leather travel goods and a metal business card with Johnnie Walker contact details.