We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Belmond Cap Juluca: The Ultimate Island Hideaway
Our leading role was to bring the re-established magic of Belmond Cap Juluca to life through a highly stylised film that drove awareness of the new property and an influx in bookings.
After the damage that occurred from Hurricane Irma, the original property underwent a staggering renovation worth over $100 million and was restored to its former glory as the ultimate waterfront oasis. Belmond Cap Juluca has now re-established itself as the pinnacle of barefoot glamour in the Caribbean. With new dining options and understated yet luxurious interiors, it’s the perfect spot to hide away.
We wanted to deliver a video that demonstrated the restoration, the new property and gave a nod to the old establishment. We also wanted people to feel connected with the location, something which would ultimately drive bookings. To achieve this, we ensured that the vibe of the video embodied Caribbean glamour, the culture, and the luxury of the resort through wide, sweeping landscape shots.
The content was created and distributed across Belmond’s owned channels and distributed across their PR and media network.