We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Belmond La Samanna: The Sparkling Gem of St Martin
After the devastation of Hurricane Irma, tourists visiting the idyllic island of St. Martin was at an all-time low. Our goal was to bring to life the original sparkling gem of St. Martin and showcase the elegant property, dazzling private beaches and the unique experiences guests could enjoy.
Perched above Baie Longue, St. Martin’s spectacular beach, we worked closely with Belmond La Samanna to create a highly engaging and awareness driven video to re-promote the luxurious resort residing on the island.
Designed to show off the unique French Caribbean quirks of the island mixed with the tranquillity and luxury of the resort, we created a captivating video that mixed cinematic quality with feeling grounded and accessible. It was important to show the blend between the refurbished, safe feeling of the island, combined with the pure beauty and luxury of it.
The Lasting Impression
The video was distributed across Belmond’s online channels; Belmond.com, Instagram, YouTube, Facebook and their PR network. The video campaign was incredibly successful and documented a rise in bookings post the devastation of Hurricane Irma and the consequent dip in tourism on the island.