Belmond Le Manoir Garden to Plate: Sustainability with Raymond Blanc

Belmond Le Manoir Garden to Plate: Sustainability with Raymond Blanc

The Objective

Belmond tasked us with delivering a video to re-engage their ‘The Sanctuary Seekers’ audiences at Michelin-starred Le Manoir Aux Quat’Saisons, tucked away in the Oxfordshire countryside, through its Chef-Patron Raymond Blanc and his philosophy of sustainable fine dining. 

The Insight

In order to appeal to Belmond’s audience, the video had to embody first-class cinematic quality. To refresh the hotel destination for an eco-conscious target audience, we ensured that both produce and ethos were at the core of the film. It was strategically positioned as an exclusive look into the Michelin-starred kitchen, the world-famous gardens which offer the freshest produce, the Raymond Blanc Gardening school, and Raymond Blanc himself. The aim was to share the infectious passion that informs Raymond’s culinary vision using a gentle ‘behind-the-scenes’ method.

The Advice

To truly showcase the vision of Raymond Blanc and his culinary excellence, we created a film using our signature BlackWire interactive service to further immerse audiences and highlight the hotel’s key products. Interactive content included the gastronomic story of Raymond from his past to present-day vision, more on the Raymond Blanc Gardening School and Raymond Blanc Cookery School, and a step-by-step video recipe for the audience to create his signature dish in the film ‘The Assiette Anne-Marie’.

By keeping the core message simple, we were able to show audiences how Raymond Blanc’s passion for sustainable homegrown produce is translated into fine dining at the hotel’s two-Michelin-starred restaurant.

The Lasting Impression

This video formed part of ‘The Art of Gastronomy’; Belmond’s content series focused on exclusive culinary experiences across their hotel portfolio. The hero content was further brought to life through paid media social edits created for Belmond to distribute on their Instagram, YouTube and Facebook channels. Click here to view the full interactive video.