We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Boscolo: Tag Line
søster were approached by iconic Italian travel brand Boscolo Travel to produce an engaging video highlighting the brand’s traditional values as a family business, as well as their uniquely tailored approach to service.
Boscolo sets itself above competitors through the quality of service and customer care, and we, therefore, wanted to create an emotionally driven film to reflect this commitment to consumers. We got to work and created a detailed storyboard that showcased visual footage tied in with the core values of Boscolo Travel.
Using purely stock footage, we delivered a visually epic video showcasing some of the different destinations and variety of experiences offered by Boscolo Travel around the world. The video clips were interwoven with travel ‘micro moments’ in order to humanise the video for an audience seeking authentic travel experiences. This was coupled with a voice-over from the company’s founder, Giorgio Boscolo, adding a highly personal and natural tone to the film which accentuated the brand’s traditional values and curated approach to travel.
The Lasting Impression
The video delivered was highly emotive and was relatable to the target audience, connecting consumers to the brand as well as to its history and heritage. The film now proudly sits on their website, and in cut-down from across their social channels, largely targeting the Italian market whilst retaining global relevance and appeal.