CNN Arab Ink: Jordan, A Cultural Insight

CNN Arab Ink: Jordan, A Cultural Insight

The Objective 

CNN commissioned us to produce an insightful and powerful piece of social commentary on Jordan that provided viewers with a unique cultural insight into the country. 

The Insight 

We were given an opportunity to combine our expert travel knowledge and understanding of cultural nuances to demonstrate the true spirit of the destination. Once a taboo form of art, there is a rising generation of Arabs in Jordan decorating themselves with tattoos. We wanted to uncover the reason for this emerging trend; a trend that we discovered is not a statement of fashion, but a means to tell their story. To find out more we met with Bashar Allaedin, a photographer who has been documenting these stories as told by body art.  

The Advice 

Through Bashar’s words and imagery, we created a video that delves further into the local culture than any ordinary destination piece. Our fantastic production team were able to deliver an impressive video that told the story of body art, as seen through Bashar’s eyes.  

The Lasting Impression 

The leave behind videos, imagery and overall story is incredibly impactful. It demonstrates Jordan like never seen before, told by someone who is local to the area and has been capturing the hidden gems of Jordan for years.