We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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CNN Carreiros: Unearthing Award-Winning Culture
CNN commissioned us to source curious local modes of transport for a special video piece, and deliver a film that was both emotive and engaging.
We worked with our in-house travel experts to scour the globe for a story to tell. What we found was spectacular. In the hills of Madeira, an unusual mode of transport invented 200 years ago is today a national icon and attraction. We went behind the commercial image that recent tourism has given the Carreiros of Monte. What we discovered when we sent our video team to the ‘pearl of the ocean’ to talk to Nando Gama and his fellow Carreiros, was that it takes strength, stamina and deep pride to keep their ancient transport tradition alive in the modern world.
The video combined Nando’s heartfelt words and the incredible landscapes of the island, resulting in an emotive, engaging and insightful travel story. The video serves as a reminder of the incredible value of being able to unearth and tell great stories from around the world, demonstrating an example of how culture connects us.
The resulting film about the Carreiros of Monte not only delivered an emotive story but also went on to win prices for innovative filmmaking in media. The response by the travel and media industry was overwhelming; the film won ‘Best Video by a Media Company’ in Citizine’s Travel Video Awards and was nominated for ‘Best Campaign’ in the Travel + Tourism category in The Drum Advertising Awards.