We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Diageo: Celebrating American Whiskey Country
Diageo tasked us with creating a video series about part of their whiskey portfolio, with the core aim to drive awareness of the brands and promote distillery visits as part of travel to American whiskey country.
With travel in our DNA and some discerning whiskey drinkers in our midst, we were perfectly placed to storyboard this series of discovery videos across Kentucky and Tennessee. Led by co-founder, Tom Marchant, we took viewers on a journey to get under the skin of American whiskey country, stopping at the Bulleit and George Dickel distilleries along the way. The team embarked on a familiarisation trip to the destinations in order to understand the deep-rooted connection that American Whiskey has to the roots and the best way to display this cinematically.
This familiarisation trip helped form the basis of the four atmospheric videos delivered as part of this campaign. We accompanied these concepts with carefully curated bookable itineraries to inspire travel to the area to further boost awareness and credibility.
The Lasting Impression
The four leave behind videos helped with brand reach and awareness to the target audience. The video campaign is still live and used in marketing for specific Whiskeys.
Studio Black Tomato x American Whiskey Country
Studio Black Tomato x George Dickel Tennessee Whisky
Studio Black Tomato x Bulleit Frontier Whiskey