We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Iceland Luxury: A New Perspective
Iceland Luxury tasked us with creating a concept and consequent video that engaged their audiences in a way that was different from their normal campaigns.
How do you keep audiences interested when you’re already in the limelight? While tourism to Iceland is steadily booming, there is always the danger of falling behind as ‘last year’s trend’. Making the most of this highly visual destination, we created a series of short thought-provoking video stories with five of Iceland’s cultural tastemakers to successfully show the country in a new light – highlighting its growing foodie scene, its delicate but powerful landscapes, and its cultural drives.
Our videos were supported by compelling, digital content that targeted new audiences for Iceland in both the corporate incentive travel and food tourism sectors. The content was hosted on Black Tomato’s own website where travel audiences could actively engage with the campaign content through an interactive quiz, bite-size editorial features, and an extensive and beautifully designed digital magazine to give further in-depth insight into this incredible destination.
The Lasting Impression
This series of five inspiring videos gave the audience deeper emotionally driven insights into this popular destination and increased awareness of new products from Iceland Luxury and their partners at the same time.
Iceland Captured, The Culturalist
Iceland Captured, The Visionary
Iceland Captured, The Nature Lover
Iceland Captured, The Adventurer