Mitsubishi Motors – Italy

The Objective

Mitsubishi Motors tasked us with the objective of delivering another high profile and unforgettable group incentive programme as a tool to motivate their group of 68 well-travelled Senior Managers. Our team of experts was tasked with searching out a luxury ‘destination’ hotel and offering a mix of once-in-a-lifetime group activities. Mitsubishi Motors required both day time and evening activities, extensive facilities, atmospheric bars and fantastic restaurants in which to unwind at the end of the day.

The Insight

After the success of the previous year’s trip to Iceland we knew that location was key for Mitsubishi events. We decided on that Borgo Egnazia ticked all the boxes – the luxurious Italian hideaway is designed to replicate the atmosphere and architecture of the beautiful whitewashed local villages, complete with cobbled alleyways, sprawling piazzas and elegant arches. Its beauty and seclusion has attracted the likes of Madonna, with Justin Timberlake and Jessica Biel even choosing it as their wedding venue. With this insight, it seemed to be the perfect backdrop for our guests’ VIP experience.

The Advice

With the setting secured and the comms team working their magic by adding subtle and creative branding touches from start to finish, the event took shape. The highlights included a self-drive vintage car rally through the spectacular Puglian countryside passing hilltop villages, sun-soaked vineyards, aromatic olive oil mills and historic fortresses before a traditional lunch at a rustic farmhouse. For the fine diners, we organised a meal at Grotta Palazzese restaurant – spectacularly set within a limestone cave – a truly unique culinary experience. The pièce de résistance was a takeover of Borgo Egnazia’s main piazza for an atmospheric al fresco gala dinner event, packed with speciality chefs and local musicians.

The Lasting Impression

The feedback from the event was glowing, surpassing both the attendee’s and Mitsubishi Motors expectations. A number of attendees have stated that this incentive trip was the best trip they’ve ever been on, a testament to the location and array of unique activities provided by us at Søster.