We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Nu Skin – Morocco
Longstanding client Nu Skin contacted us to create a five-day unique incentive trip for 250 of their top-selling distributors with their partners in tow. Their goal was to motivate distributors to grow their businesses through the promise of a wow-factor incentive. This involved choosing an easily accessible destination for delegates across 15 European countries, including provisions for a half-day conference translated live into six different languages… whilst oozing ultimate luxury throughout.
We’ve spent a long time getting to know this particular DSA company and so in order to maintain the personalised, intimate atmosphere of previous incentives, we implemented all we have learnt about their workforce and brand into planning this experience
We organised for a buyout of luxurious Royal Palm spa hotel, meaning complete privacy with no other hotel guests to worry about. This meant we were free to organise an unforgettable pool party to welcome guests in style. We curated five days of completely bespoke activities; a festival to showcase the best of Morocco’s culture, team building opportunities for distributors to turn colleagues into friends, a decadent evening under the stars in a bespoke desert camp that appeared mirage-like one morning and vanished without trace the next, and a convoy of 75 4x4s through the ever-shifting sand dunes on the outskirts of Marrakech. We had fire eaters, belly dancers, fire pits, live music and a surprise firework display to ensure the event left a lasting mark on each of guest.
Throughout the experience, we sourced and utilised 12 local guides who spoke all the requisite languages to escort the distributors through Marrakech’s famous medinas and take part in a ‘best bargain’ competition to be judged at the gala dinner. This black-tie affair took place at the ultra-exclusive Beldi Country Club, where we organised a drinks reception in its riad-style entryway complete with wandering magicians. The event drew to a close with a live band providing the soundtrack to the rest of the night – a fitting finale to a spectacular event.
The Lasting Impression
With the client targeting 8/10 guest satisfaction, they were thrilled when the resulting 9.44/10 exceeded all expectations. The trip also won a C&IT Incentive programme of the year award. We received reports from the stakeholders that distributors returned from the trip motivated, engaged, and ready to focus on their next target. There were even two successful marriage proposals on the trip!