We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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One Saxon Hotel: A Cultural Hub in Johannesburg
The Saxon Hotel in Johannesburg came to us with the goal of being the defining luxury resort in Johannesburg. Unhappy with their website functionality, navigation, and aesthetic, they needed a refreshed digital presence that fixed these issues while also fully showcasing their other offerings: luxury villas, a refurbished spa, an exclusive Private Game Reserve, and incredible ties to Nelson Mandela.
Through in-depth research, we were able to plot where Saxon Hotel differentiates from its competitors and embody the spirit of its ethos and offerings. Our solution was to create a beautiful new website with a clear user journey, highlighting Saxon’s different offerings through engaging, helpful content and clear calls to action, all packaged in a clean and elegant design.
With a new website creatively led by us, including the strategy, content, photography video and design, we were able to effectively harness Saxon’s rich history and innovative offerings. In light of this work, their services and USPs were efficiently communicated with new consumers via lifestyle-driven, shareable content across e-communications and social media.
The Lasting Impression
Our strategy with Saxon drove bookings by adding value, creating re-engagement for existing customers, and engaging a far broader demographic of new, luxury lifestyle consumers.