We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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OneFineStay: Summer is…
Onefinestay is one of the fastest growing luxury property brands with a collection of high-end vacation rental properties across the globe. We were approached and asked to create their first brand video – one that raised awareness of the multiple destinations Onefinestay offer year-round.
Targeting high-net-worth consumers, we translated the idea of year-round escapes into two brand videos, each representing the seasons of Summer and Winter. The aim was to show audiences that no matter what time of year, there was a onefinestay property they could escape to. The challenge was to showcase onefinestay’s portfolio across two seasons within a two-week shoot. So we sent two teams to locations including Paris, Switzerland, Bali, Italy, Turks and Caicos, L.A. and Napa to capture the feeling of summer and winter across a range of stunning onefinestay properties.
Each resulting video beautifully juxtaposes a range of destinations, transporting viewers around the globe and evoking an emotive understanding of what to expect from a summer or winter with onefinestay. The videos communicate the breadth of onefinestay’s high-end offering through artistic visuals and impactful colours. One-of-a-kind products require one-of-a-kind music, so we also composed an original score to soundtrack the video.
The Lasting Impression
The content was an instrumental part of onefinestay’s advertising and marketing strategy.