OneFineStay: Summer is…
Onefinestay is one of the fastest growing luxury property brands with a collection of high-end vacation rental properties across the globe. We were approached and asked to create their first brand video – one that raised awareness of the multiple destinations Onefinestay offer year-round.
Targeting high-net-worth consumers, we translated the idea of year-round escapes into two brand videos, each representing the seasons of Summer and Winter. The aim was to show audiences that no matter what time of year, there was a onefinestay property they could escape to. The challenge was to showcase onefinestay’s portfolio across two seasons within a two-week shoot. So we sent two teams to locations including Paris, Switzerland, Bali, Italy, Turks and Caicos, L.A. and Napa to capture the feeling of summer and winter across a range of stunning onefinestay properties.
Each resulting video beautifully juxtaposes a range of destinations, transporting viewers around the globe and evoking an emotive understanding of what to expect from a summer or winter with onefinestay. The videos communicate the breadth of onefinestay’s high-end offering through artistic visuals and impactful colours. One-of-a-kind products require one-of-a-kind music, so we also composed an original score to soundtrack the video.
The Lasting Impression
The content was an instrumental part of onefinestay’s advertising and marketing strategy.