We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
256-260 Old Street
London EC1V 9DD
+44 207 426 9930
One&Only Hotels & Resorts: Here&Now Campaign
In the context of the pandemic, national lockdowns, unpredictable restrictions and border openings we were tasked with creating a mindful and creative marketing campaign to drive bookings to the full collection. It needed to work across multiple channels, be reactionary, and have flex and agility to cater to the ever-changing travel legislation with a clear call to action that resorts were re-opening ‘Here&Now’.
Leveraging our deep understanding of the One&Only brand through years of partnership, and our unique strategic approach to finding a winning market position, we came up with a clear messaging concept and complimentary visual design that spoke intuitively to the brand values and aesthetic.
The campaign had a clear message. Here (One&Only) & Now (when each resort reopened for bookings) is the perfect place and time to begin the experiences, feelings and sensations that everyone had been craving over the previous locked down months.
Focusing on resort specific USPs, the campaign showcased the lifestyle that is now possible Here & Now, with a strong emphasis on the things consumers were in particularly need of during this time, for example feelings of space, privacy, freedom, light-hearted fun, glamour and relaxation which was all woven throughout the campaign messaging.
We used the ampersand as a creative mechanic to visually communicate the resort highlights in a way that felt like a softer sell and more empathetic based on the current circumstances in the industry. Across film, copy and imagery the message was nuanced and unique to each resort.
An extensive archive of assets was created for deployment across a variety of media platforms including print, digital, social, and display.
Following the success of the global campaign and sales uplift, we continued to refresh the evergreen assets and messaging to meet the demands of the dynamic travel landscape, working closely with the brand team as the world started to open up again.