We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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One&Only Palmilla: Winning Hearts Through One Amazing Summer
After a brand workshop to re-assert One&Only Palmilla against its local and global competitors, we were tasked as their leading creative partner to develop a campaign aimed at driving bookings during their low season.
Our historic strategic work – desk research, interviews, site immersions and workshops – were essential in order to lay the strong foundations for an impactful campaign. Throughout the process, we unearthed and articulated the elements that make One&Only Palmilla unique: the intangible sun-drenched air of glamour, a signature hand-on-heart service, and the people, including an internationally acclaimed barber, surfer, and shaman.
We created an overarching campaign line: ‘One Amazing Summer, One Amazing Offer’ that had the flex to capture and communicate the unique selling points and atmosphere of One&Only Palmilla. This became a framework to convert pre-existing guests with a clear sales message and reach potential guests by communicating the leading reasons to visit.
Following a shoot we built a 360 suite of assets:
– Hero campaign film
– 6 mini experience films
– Social media
– EDM tactical variations
– Pre-roll video ads
– Web landing page designs
– HTML5 and static display ads
The content was further brought to life through a Forbes social media takeover, a Sojern travel media network campaign and US PR.
With a target of $1.5m revenue to make, the campaign totalled over $2.1m revenue, with a ROAS of 9:3:1 proving one of the best successes across the business in a short turnaround.
The success of this campaign structure also set the groundwork for us to develop their high season campaign “Winter in 100 ways”.