We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Pelagic Fleet: A Creative Way To Say Sorry
When a brand needs to apologise to its customer base, effective and authentic communications are key. When the launch of Pelagic Fleet’s new vessel the Socorro Vortex was delayed, they came to us needing help apologising to their expectant customers in a way that was authentic and encouraged their customers to re-book their trip.
Pelagic Fleet is a company that design and deliver adventure diving boats that offer once-in-a-lifetime diving experiences with great white sharks, whales and more. In order to deliver a video that felt personal and heartfelt, we worked with CEO Jorge Hauser, an underwater photographer and marine conservationist, to discuss the best strategy to deliver his message and true self to his audience.
Through these conversations with Jorge, we saw his genuine respect for the ocean and his dedication to his dream. We decided to use a blended approach of new storytelling footage with Jorge’s breathtaking underwater footage to deliver a video that articulates the unique mission and message of Pelagic Fleet.
The video had to work hard. We had to deliver a story that:
– Offered a heartfelt apology
– Excited audiences about the Pelagic Fleet brand
– Built anticipation for the upcoming trip
– Connected Jorge with his customers
Through detailed interviews with Pelagic Fleet staff, we delivered a video storyboard concept that had the ability to target all the objectives for the video in a short, three-minute film. The concept follows the story of Jorge and his dream to build the world’s best diving fleet. Using Jorge’s impressive underwater photography, the customers got to see a glimpse of what to expect from their trip whilst getting to know Jorge on a more personal level.
The film went on to be nominated in The Travel Video Awards, The Drum Advertising Awards and even won its category at the Travel Marketing Awards.