Softcat – India

Softcat – India

The Objective

Softcat challenged us to deliver and execute a concept incentive for their top 60 performers with the goal of driving sales and employee engagement throughout the entire salesforce. Our objective was to imagine a destination and programme that would motivate a young but well-travelled group that had ‘been there and done that’.

The Insight

In order to hit the brief, we gathered the might of our experienced team of MICE experts, put our collective heads together and brainstormed different destinations. Together the team established that India was the destination that would provide just the right mix of carefully selected hotels, distinctive culture and boundary-pushing experiences to encourage winners to get out of their comfort zone and strive to meet the ambitious targets set for them.

The Advice

To tease the trip to the target group, a number of eshots were sent out to the network in the lead up, hinting at hidden programme elements, increasing the levels of excitement surrounding the trip and encouraging everyone to put in one final push for that all-important seat on the plane.


Beautiful palace hotels, once-in-a-lifetime experiences and authentic meals formed the base of this incredible experience and in true søster style, we threw in a few surprises along the way. With the winners announced, the full details surrounding this eight-day, fully immersive programme were unveiled. The trip saw the group challenged to a cricket match by locals, film their very own Bollywood movie in the streets of Mumbai, get to grips with the rough-and-tumble sport of kabaddi, enjoy a bespoke traditional festival near Jaipur. They made the most of some well-deserved rest and relaxation on the picturesque beaches of Goa, followed by an elaborate gala dinner and a screening of their Bollywood blockbusters.

The Lasting Impression

The trip received a near-perfect score from attendees and the feedback from the hosts was that it was the best incentive in the company’s existence. Those who won a place achieved astronomical figures of 105%-355% of what were deemed ambitious targets, well above forecasted results. There were 12 delegates who achieved at least double their target, stating their impressive performance was due to the drive that the promise of this trip of a lifetime gave them.