Tourism New Zealand: The Elements

The Objective

Tourism New Zealand required copywriting and print services for their new campaign. We were tasked with coming up with the idea, writing the copy, and delivering the prints.

The Insight

We completed comprehensive research into the destination and outcomes of the campaign.

New Zealand is a destination that conjures images of raw, unadulterated beauty and endless adventure. To focus the direction of the campaign, it seemed a natural fit to embody the four elements. Earth, water, wind and fire dictated both the print and digital content created for this inspiring partnership.

The Advice

We delivered ‘New Zealand: The Elements’ a printed collection of the country’s most inspiring experiences and local stories. Utilising our in-depth, in-house knowledge of the destination as well as the talents of our design team and exclusive insights from our contacts on the ground, we were able to pull together a clean, aesthetically beautiful, editorially inspiring guidebook.

The Lasting Impression

Supported by bookable itineraries and a comprehensive social media campaign, as well as a digital version of the guidebook and selected features, we were able to tell the story of the elements of New Zealand on and offline in a highly engaging, multi-format manner.