We are søster. A creative agency using unique travel insight to fuel and enhance a brand’s offering. Delivering creative content, brand strategy and global experiences, we use wanderlust to inspire audiences and supercharge companies. As the sister of world-renowned travel company Black Tomato, we’re retailers as well as creators. This means our work is uniquely effective. We are able to draw upon insight into customer behaviour, travel industry expertise, and an understanding of future trends, which gives us an unparalleled understanding of the entire travel market. This knowledge allows us to provide an unsurpassed level of expertise for both brands in travel and those brands seeking to use travel as a vehicle to engage with and put themselves on their audiences’ map.
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Tourism New Zealand: The Elements
Tourism New Zealand required copywriting and print services for their new campaign. We were tasked with coming up with the idea, writing the copy, and delivering the prints.
We completed comprehensive research into the destination and outcomes of the campaign.
New Zealand is a destination that conjures images of raw, unadulterated beauty and endless adventure. To focus the direction of the campaign, it seemed a natural fit to embody the four elements. Earth, water, wind and fire dictated both the print and digital content created for this inspiring partnership.
We delivered ‘New Zealand: The Elements’ a printed collection of the country’s most inspiring experiences and local stories. Utilising our in-depth, in-house knowledge of the destination as well as the talents of our design team and exclusive insights from our contacts on the ground, we were able to pull together a clean, aesthetically beautiful, editorially inspiring guidebook.
The Lasting Impression
Supported by bookable itineraries and a comprehensive social media campaign, as well as a digital version of the guidebook and selected features, we were able to tell the story of the elements of New Zealand on and offline in a highly engaging, multi-format manner.