jefferson’s bourbon: escape to the tropics. 

For Jefferson’s Bourbon, søster orchestrated a remarkable campaign with the “Escape to the Tropics” sweepstake, offering one lucky winner the chance to embark on an unforgettable adventure to Costa Rica. This campaign celebrated Jefferson’s latest addition, Jefferson’s Tropics Aged in Humidity—a bourbon that matured in the jungles of Singapore. This campaign captured the spirit of exploration and luxury and connected the customer to the brand in a new way.

søster provided campaign expertise to create the entry mechanic with entrants being asked to share the best experience they’ve ever had enjoying Jefferson’s Bourbon to be entered into the draw. The team then curated a bespoke itinerary that provided an immersive, tropical escape, with a luxury stay at Nayara Tented Camp. Some of the experiences on offer to the winner included, a thrilling zipline adventure through the treetops, ocean exploration on a private yacht with a marine expert and a helicopter over the lush landscapes and hidden waterfalls to a secret picnic spot for a glass of Jefferson’s bourbon.